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The P&G-owned brand's new innovative formula traps, locks and removes up to 99% of grease to tackle dish washing challenges more easily and efficiently.
February 20, 2025
By: Lianna Albrizio
Associate Editor
Per P&G consumer research, doing dishes remains the No. 1 disliked daily chore. So, Dawn set out to make dish duty easier than ever with its best liquid dish soap innovation to date: PowerSuds. The new proprietary Dawn PowerSuds formula delivers double the suds with bubbles that trap grease and eliminate residue from traveling and transferring across dishes, allowing people to wash a sink full of dishes more effectively while spending less effort cleaning the same mess repeatedly, offi...
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